Hanan Maayan was recently interviewed in What's New In Publishing... here's a bit of what he said:
"The affiliate industry is actually very old tech-wise and, in my opinion, quite antiquated. As bigger players come into the affiliate space and the industry becomes more legitimized as a revenue source, we see a tremendous opportunity for growth and innovation. Our goal is to keep in step with the pain points publishers face, which can be challenging in a space that is trying to figure out how to just survive. We are here to not just to help publishers survive, but to thrive—and we can see affiliates making a real difference for them. There’s still a long road ahead to get anywhere near a formula for success, so we are here for that, too."