We are excited to share that Trackonomics was shortlisted for the Best Affiliate Marketing Innovation Award for the Pinnacle Awards at Affiliate Summit East in New York City this year.

The categories ranged from Network of the Year to Best Performance Marketing Campaign. Check out the other awards and nominees here, and stay tuned for the awards luncheon on August 13th where they’ll announce all of the winners.

We are truly honored to have won the 2019 PPA Industry Partner of the Year award. The 39th Annual PPA Awards recognize “the true breadth of talent and roles that drive publishing success today.” On June 19th, our co-founders, Hanan Maayan and Kfir Barnea suited up to attend this black-tie awards gala at London’s Grosvenor House Hotel. The PPA announced winners from 19 categories and we are proud to be included among them.

The Industry Partner of the Year award honors a distinguished publishing industry supplier that went above and beyond in its partnerships with professional publishers. Judges evaluated entrants on “evidence of outstanding service levels, surpassed objectives and expectations, genuine partnership with clients to find innovative solutions, as well as evidence of real work towards sustainability alternatives, and best working practices.” 

“When publishers put the right amount of resources into well-planned, relevant articles, they make content that consumers can’t get enough of. We’re very pleased to have partnered with some of the most influential and prestigious publishing brands in the world to differentiate, streamline, and monetise their affiliate campaigns,” said Hanan. “Affiliate marketing is entering a new golden age. Innovative companies are demonstrating how revenue can be generated from a legacy field with this straightforward, transparent, and efficient form of advertising.”

What can affiliate marketing learn from publishers?

Well…lets put a little bit more detail on that! What can affiliate marketing learn from large print media publishers and digital content owners?

Trackonomics went to the PPA Festival at London’s Tobacco Dock to find out. The PPA Festival is a day-long event run by the Professional Publishers Association (PPA), which is a publishing industry body promoting companies involved in the production of media in the UK.

Trackonomics is a member of the PPA, because it’s important for us to understand the market our key clients operate in.

We started the day in good company

The PPA Festival is an annual event for the publishing industry. This year it boasted an incredible 80 speakers across 4 different stages, focusing on leadership, editorial, revenue generation and industry innovation. It featured publishers from the news, insight and entertainment sectors.

The event was opened by outgoing PPA Chairman Marcus Rich. The tag-line of the event was “Changing The Conversion”, and Rich echoed this by talking about the need for the publishing industry to move its narrative away from the decline in print circulation. Indeed, many of the sessions talked about a concept that Rich summed up very well – how to turn “loyal readers into loyal customers”.

Next up was Jeremy Wright, Secretary of State for Digital, Culture, Media and Sport, who gave an engaging talk about the importance of media publishers, describing the industry as providing “the outlets and forums that bring our society together”.

He also posed an interesting question for the industry, asking “do the commercials offered in digital advertising offer fair compensation for publishers?” It became clear across the rest of the day that the industry’s current answer to this question is a definitive “no”.

Diversification of Monetization strategies

The publishing sector is searching for ways to diversify revenue generation away from traditional advertising (be it in print or online). Many of the innovation sessions focused on making content generation more efficient, and placing the reader at the heart of revenue generation. There is a focus on publishers doing this by placing their content behind pay-walls and subscription models.

But this left us thinking whether monetizing unique pieces of content using affiliate marketing is a way that publishers can avoid the type of pay-for-content models that are a barrier to greater circulation numbers.

The role of affiliate marketing for large media publishers was made particularly clear when the issue of ad fraud was raised. Almost half of the views on digital display ads last year are believed to be driven by bots rather than humans, crushing advertiser confidence in an advertising model so crucial to large media publishers.

Supporting publishers with affiliate marketing

Affiliate marketing’s performance-based model, powered by links embedded in content articles, could be an important way the publishing industry protects itself against the issue of ad fraud – an issue not of its making, but one that is having a profoundly negative impact on revenues.

The day ended on a great note for Trackonomics when we were shortlisted for the Partner of the Year Award at the PPA Awards, due to be held on 19th June. We’re immensely proud to be recognized amongst the publishing industry as a partner that is helping to drive forward the future of publishing.

If you would like to hear more about how Trackonomics is helping publishers please get in touch.

Trackonomics is delighted to have joined the Professional Publishers Association (PPA).

PPA is the association for publishers and providers of consumer, customer and business media in the UK.

PPA’s role is to promote and protect the interests of the industry in general, and member companies in particular. The association’s membership consists of almost 300 publishing companies, who together publish more than 2,500 consumer, customer and business magazines.

Trackonomics is working with some of the world’s largest publishers, including BuzzFeed, CNN, Business Insider and Condé Nast, supporting them to grow revenue through commerce content.

Trackonomics’ CEO and Co-founder Hanan Maayan says;

“Trackonomics is working with an array of different publishers to use affiliate marketing in their commerce content strategy. Becoming a member of the PPA is a natural step forward for us as we see great value in the work they do supporting and representing the best interests of publishers. We’re excited to get involved in the PPA community.”

Hannah Bray, PPA Managing Director, Commercial & Events says;

“The events, groups, and networking opportunities the PPA offers its members are a great way to bring companies together for thoughtful discussion and insight, with a collaborative goal of advancing the publishing industry. We’re pleased to welcome Trackonomics to PPA and look forward to hosting events that can bring together our publisher members”

For more information on how you can get involved in PPA and Trackonomics events please email

Trackonomics, the London and Tel Aviv based company led by co-founders Hanan Maayan and Kfir Barnea has announced a £1.2 million investment round led by London VC 24Haymarket. Trackonomics is pioneering aggregation and automation solutions for the performance marketing industry.

Trackonomics boasts an impressive array of clients, particularly among large media companies – Buzzfeed, Condé Nast, Gizmodo Media, American Media and many more are all currently using Trackonomics to automate and optimise their affiliate marketing strategies.

Co-founder Hanan Maayan said:
“We are on a mission to reduce the friction points in affiliate marketing and build an intelligent and fluid platform for performance marketers everywhere. We strongly believe that in this age of ever-growing user acquisition costs, affiliate marketing will become an essential monetisation channel for every publisher and an essential acquisition channel for every advertiser.”

Maayan and his team are viewing this new investment not just as a vote of confidence in their strategy, but as the start of a new phase of intensive product development, aiming to further expand their global footprint and develop the proposition further in the US and European markets.

Paul Tselentis, CEO of 24Haymarket, commented:
“We are excited to partner with Hanan and his talented team at Trackonomics. The Company’s performance marketing platform both solves a pressing need and creates new revenue opportunities for its clients. We’re confident that the explosive demand that the Company has experienced in the past year will continue and look forward to supporting the Company to capitalise on the opportunities that lie ahead.”

Joining the Trackonomics Board will be Fiona Dent, who until recently served as Group Managing Director of Lifestyle at Time Inc (UK) and was a Board Director of the company for 10 years. She brings over 20 years digital publishing and performance marketing experience and was Board champion for development of e-commerce propositions. Her extensive sector expertise will help steer Trackonomics through the next exciting phase of growth.

For media enquiries or any questions about the investment, please contact:
Hanan Maayan, CEO, Trackonomics

Known as one of the most the most popular entertainment capitals of the world, Las Vegas will be hosting one of the biggest events in the performance marketing industry: Affiliate Summit West 2019.

Also this year, ASW19 promises to bring together the most influential decision-makers, publishers, stakeholders, advertisers, and other key players in the affiliate industry under one roof.
Trackonomics will be attending the summit and would be happy to meet you and give you a quick update on how our product is helping affiliate marketers to monetize their content in the most effective way.

Send me a quick email via: and we will be happy to schedule a time with you.

We look forward seeing you at the event.

We are excited to share that Trackonomics was shortlisted for not one but two Performance Marketing Awards – Industry Disruptor Award and Best Affiliate Marketing Innovation!

The categories ranged from industry innovation to customer service and best-in-class campaigns. Check out the other awards and nominees here, and stay tuned for the awards dinner on April 24 where they’ll announce all of the winners.