Affiliate Tips

As the year is coming to an end, and 2019 is around the corner, you want to be prepared for new challenges in the affiliate marketing industry. That’s why here at Trackonomics we have developed three game-changing affiliate marketing tools to help reach your monetization goals. From added intelligence to advanced reporting, we have you covered:

Trackonomics Funnel Relay: track where individual transactions come from
AMBA: automatically find all those broken affiliate links in your content
Google Data Studio Connector: hook up your Trackonomics data to Google Data Studio so you can create beautiful custom reports

Trackonomics Funnel Relay

One of the big mysteries of affiliate marketing is that no one can tell exactly where affiliate conversions come from. We’ve solved that problem by creating a tiny piece of code that injects the referring traffic source into the affiliate link, so you can see exactly how a user got to your website and exactly what they bought.

The code may be little but it packs a powerful punch, it’s fully configurable to allow multiple layers of tracking and performance. You can overlay click data with UTMs and SubIDs for a complete analysis of the user’s journey. Funnel Relay is also seamlessly integrated with Google Analytics and your Trackonomics dashboard so you can easily visualize all this information.

AMBA

You want your evergreen content to continually generate money, but how do you know when one of your affiliate links goes out of stock? Or if the link is dead altogether? You could go to each of your pages click on all the links to test for problems OR you could use our new tool, AMBA. AMBA automatically scans your site once a week to test your links and gives you a neat little report on how your links are doing. You can test pages individually using our Toolbar Extension or you can upload all the links you want tested directly to our AMBA manager. Now you can easily spot bad links and fix them to scale, hereby dramatically improving your revenue.

Trackonomics Google Data Studio Connector

Create beautiful, tailored reports with your affiliate data in Google Data Studio (GDS) using a customized Trackonomics Connector. This Connector can be tweaked to to make sure your affiliate data is relayed in full. And that’s not all, with GDS you can easily blend data from other sources such as Google Analytics or Google Search Console enabling you to create advanced analytics, pivot tables, conditional formatting and custom KPIs. The sky’s the limit with what you can do with the Trackonomics GDS Connector.

Interested? Great! Drop us a line to take full advantage of these new tools. Want to learn more? Start a Free Trial and we will be happy to show you how to maximize the system for your needs.

Affiliate industry news site PerformanceIN recently featured some powerful research by Trackonomics into Link Rot and how this would affect the affiliate marketing industry over Black Friday. Our study found that publishers in the UK are losing up to 10% of their sales across the UK’s biggest shopping day, adding up to a staggering £575k in lost commission on Black Friday alone.

UK Publishers Could Lose £575k from ‘Link Rot’ Affiliate Links This Black Friday

Another insightful article written by our very own Hanan Maayan which addresses the one-network approach and why it can be rather restrictive for advertisers. Maayan argues why advertisers should work with more than one network in order to expand their reach and innovation in the world of affiliate marketing.

Why Do So Many Merchants Run Affiliate Programmes with Just One Network?

In other exciting news, on Wedsnesday March 28 Maayan will be speaking at the IAB Performance Marketing Trends Seminar about automation in affiliate marketing. Click here for more details on the event.

What does machine learning, a subset of AI, mean for performance marketing? Have a look at what Trackonomics’ Hanan Maayan has to say – Can Performance Marketing’s AI-Enthusiasts Turn ‘Sexy Tech’ Into Legitimate Use Cases?

Hey, retailers! Are you using (and loving!) the Trackonomics dashboard? Sometimes the tools we love and use everyday perform all of the tasks we need them for, but what if they could do more and make your life just that much easier?

Here are three things you didn’t know you could do with the Trackonomics dashboard.

Benchmark your KPIs

Want to know if you are objectively running a good Affiliate Marketing program? Trackonomics lets you benchmark your site’s Affiliate Marketing performance against the industry. We aggregate thousands of KPIs, categorize them into Vertical (V) and Business Model (BM) cohorts and anonymize them. The result is – you now have the ability to check whether you are ahead or behind your competitors on crucial KPIs such as CR, ROAS, and more!

Benchmark your publishers

Are you getting the most out of your publisher relations? Are your publishers under-performing, or perhaps underpaid in comparison to your vertical competitors?

Trackonomics lets you benchmark all of your publishers’ performance and look at how they are performing comparatively on every single KPI that matters. This level of deep-analysis gives you unprecedented insight and power into your program.

Centralize promotional activity

Give your team the ability to use a centralized annotation system to document promotions, marketing events, etc. You can now stop working with different Excel sheets or Google Docs and annotate your performance graph directly. Annotations can be added one by one, bulk uploaded, and formatted to include files such as creatives, feeds, links and more.