This week’s Perspectives piece on Digital Commerce 360’s Internet Retailer is an article written by our Founder and CEO, Hanan Maayan.
In the article Hanan addresses the issue of Link Rot, and how publishing companies should have an effective strategy for reducing lost revenue from out of date content.
Link Rot is a real marketing issue. It is when a monetised link decays to the point that it’s no longer earning money for a publisher. This is a particular issue for content commerce, where product-specific links are often embedded into articles. Products can go out of stock, the retailer the link directs to could remove the product, or the link itself can break if the URL redirects or tracking is changed. All of these circumstances create Link Rot.
Here at Trackonomics we have found Link Rot Improvement to be one of the most important strategic areas that we can to help publishing companies with, and we’ve helped businesses increase revenue using AMBA, our Link Rot tool.